What is Laser Flash selling?

• We are selling socializing - the gathering of friends and families for fellowship, bonding, and building memories
• It's not about the features of the attractions

Examples

• TV shows Cheers, Friends and How I Met Your Mother
• Gathering at a bar or restaurant is an excuse to socialize
• Applebees - "There's No Place Like The Neighborhood" and "2 for $20 Menu"

Social Opportunities at Laser Flash

• Also offer food and alcohol
• Offer group style attractions
• Attractions include customized printed score sheets

Attraction Criteria

• Must involve group play (social + infinitely diverse)
• Must appeal to both men and women
• Competitive
• Spectator appeal important