Adults ages 25 to 35

• Larger and more profitable than targeting children
• Higher per capita spending
  • Paying for fewer people
  • Entertaining his or her self
  • Maybe being paid for by someone else
• Convincing adults this is a cool place to come and play requires a greater effort
• If it's cool for adults, kids will want to come
• Children less discriminating
• Families and youth groups will still come and will be welcomed

Implications of targeting adults

• Decor must be upscale and appealing to adults
• Attractions must appeal to adults
• Marketing must depict adults